In its philosophy, “Black is beautiful” focused also on emotional and psychological well-being. The movement affirmed natural hairstyles like the “Afro” and the variety of skin colors, hair textures, and physical characteristics found in the African American community.

Pride and Power
Black Americans donned styles connected to African heritage. Using a grooming tool like an Afro pick customized with a black fist was a way to proudly assert political and cultural allegiance to the Black Power movement.

A Cultural Revolution
“Black is beautiful” also manifested itself in the arts and scholarship. Black writers used their creativity to support a black cultural revolution. Scholars urged black Americans to regain connections to the African continent. Some studied Swahili, a language spoken in Kenya, Tanzania and the southeastern regions of Africa.